By far some of the best haircare products that I’ve experienced are the Caviar Anti-Aging Infinite Color Hold products by Alterna. I just recently used the last of my bottles and really wanting to get more! For the few months I had the products, my platinum hair had never been more healthy, shiny, and vibrant. I really felt like my hair stayed really white and never turned brassy the way it normally does. The shampoo and conditioner alone work wonders, especially the conditioner. I’m always searching for conditioners that leave my hair feeling extra silky and soft, which is generally hard to accomplish when you bleach your hair. I honestly didn’t realize how much of a difference these products made until I ran out and stopped using them. After shampooing and conditioning and getting out of the shower, I followed with the Infinite Color Hold Vibrancy Serum. I would also use this product during the day on dry hair to tame any fly aways, and to keep it nourished. I loved how smooth and hydrated my hair felt, and loved how it helped keep it so bright. I also loved how the serum was clear and not tinted yellow, which I find helps prevent brassy tones as well. I still have a little bit left of the Infinite Color Hold Top Coat Shine Spray. I use this product on damp and dry hair as well and I love how vibrant and shiny it makes it. All of these products contain the Caviar extract which is a naturally concentrated rich source of Omega 3 fatty acids, Age-Control Complex to address chemical, environmental and natural aging, and                                                                                     Seasilk, which is a blend of marine botanicals for  intense moisture. Every Caviar product is also 100% free of parabens, sulfates and synthetic colors. And, the bonus is that Alterna products always smell amazing! My husband always compliments how good I smell after I use them 🙂 I highly recommend these products and know you will love them. Not just for platinum blondes but for anyone that colors their hair and wants it to look bright, vibrant, silky, and healthy! You can find all these products and others by Alterna here: https://www.alternahaircare.com/pages/about-caviar